There's a very good reason why Italy is known as 'Bella Italia,' and that's because this country is truly beautiful. From the amazing natural features of the Italian Lakes to the architectural splendours of Tuscany, you're always going to find something to wow you here.
The Italians have a wonderful phrase for putting your best foot forward. It's 'bella figura' – which literally means making the best of yourself. When you wander around Italy, you'll notice that this is a country that oozes style.
Whether it's in the hilltop villages of Tuscany or the wonders of the Neapolitan Riviera, you're sure to come across some jaw dropping sites when travelling through this beautiful country.
Even when people-watching in a local cafe or sunning by the beach in Alghero, Sardinia you'll be overwhelmed by the Italian vibe. Prada, Gucci and Ferrari all come from Italy, and there's something quite magical about sitting in the warm sun and gazing at a wonderful view that inspires creativity and talent.
The grandeur and scenic inspiration to be experienced at the Italian Lakes makes them a consistently popular tourism hotspot, where classic Italian architecture and warmth blends with stunning natural beauty. Whether you sail over the water or enjoy wine and meals by the lakeside, an unforgettable and tranquil trip is waiting for you.
The Neapolitan Riviera offers iconic cliffside scenery with charming resorts where you can unwind and soak up the relaxed atmosphere. Ideal for families and couples, the area is surrounded by vineyards and lemon groves and has several stunning churches and gardens. It's an ideal base for day trips to Naples.
Sardinia is an Italian island rich in heritage, although there are plenty of modern comforts to be savoured here too. Traditional evenings of pasta, music, wine and good company, all set against a dramatic view of verdant hills and Adriatic splendour, entices visitors to Sardinia year after year.
The largest island in the Mediterranean, Sicily is dotted with vineyards and ancient castles, offering travellers a sensational reprieve from the world. Staying in Sicily you can experience the great food, hospitality and scenery that Italy offers, yet with a sunkissed twist that only Sicily's own unique culture can provide.
The beating heart of the Renaissance and the realm where the Italian language first emerged, Tuscany is the crux of modern Italy's identity. Filling meals, winding streets and terracotta rooftops drenched in sunshine make Pisa, Florence, Siena and beyond truly evocative of Tuscany's sublime embrace, with miles of golden countryside laced with vineyards too.
Although the city of Venice is its beating heart, the Venetian Riviera lets the classic and contemporary collide. Dining among beautiful buildings is a daily pleasure, while beachfront resorts give the chance for sunbathing and watersports in equal measure. Island trips and excursions out to the countryside round off an active yet relaxing region.