First Choice Holidays

With a reputation for value and fantastic destinations, First Choice is known for being the home of All Inclusive. Here at Holiday Hypermarket, we make sure you get the very best price for package holidays, so we can guarantee you won't find a First Choice holiday cheaper anywhere else. This means you can enjoy the very best hotels and resorts for a fraction of the brochure price.

Top Deals

Holiday Villages Logo

Holiday Villages

Family holidays don't get much better than this! Bringing you everything from aerial adventure courses, fantastic kids' clubs, splash parks and great evening entertainment – Holiday Villages were designed with little ones in mind.

SplashWorld Logo


SplashWorld hotels all have one thing in common – they're situated either on or close to some of the world's best waterparks. But it's not all they are known for, with premium accommodation and fantastic kids' clubs, these hotels have all the makings of a fantastic holiday.

Premier Logo


First Choice Premier holidays are designed with you in mind, from stylish hotels filled with excellent facilities and fantastic service, to extra allowance for your luggage. If you're searching for that luxury break you deserve, look no further than a Premier holiday from First Choice and let all your worries slip away as you relax in comfort.

Destinations from Europe to the Caribbean

First Choice are part of TUI Group, one of the world’s leading leisure travel groups operating in over 180 countries with over 30 million customers. First Choice specialises in All Inclusive holidays to destinations across the globe.

First Choice Holidays are all about having fun, making dreams come true and unwinding. And when you book your holiday with First Choice, you’ll reach your destination on a TUI Airways flight – named ‘the world’s best leisure airline’ at the World Airline Awards 2016 in Paris.

First Choice SplashWorld

With unlimited access to exciting waterparks, you know that you’re in for a good time when you sign up for a SplashWorld Holiday. These All Inclusive packages will keep the whole family occupied from dolphinariums to high octane fun on ziplines. SplashWorld delivers fun and adventure, as well as relaxation.

First Choice Premier Brand

For an upscale break just oozing luxury, go for a First Choice Premier holiday. You’ll stay in a deluxe hotel, and be able to enjoy the very best in fine dining during your break. Set on some of the most beautiful locations on the planet, be prepared to over-indulge in paradise when you book a First Choice Premier holiday.

First Choice Suneo Club

Value for money is the name of the game with First Choice Suneo Club holidays. Think affordability, comfort and exciting destinations. With these fantastic All Inclusive deals, Suneo Club holidays are the perfect way of taking the whole family on holiday at a price you know you can afford. The food is delicious and the Suneo Club specialist hosts work hard to make sure you get the best out of your holiday.

TUI Magic Life

Beachside pleasure is what you can look forward to when you book a TUI Magic Life holiday. With a wide range of resorts in Turkey, Egypt, Crete and other splendid destinations, you know that you’re in for a real magical All Inclusive experience. You’ll get to enjoy some fabulous experiences at any one of the 13 TUI Magic Life resorts, from sport, dance, children’s entertainment and more – make your selection and watch the magic happen.

What to expect from a First Choice All Inclusive holiday

There’s a reason why First Choice is known as the home of the All Inclusive holiday, and that’s because the customer is at the very centre of operations. First Choice talk to holidaymakers to see what they want from a low cost holiday and then try to meet all of their wishes.

Whether it’s a holiday for couples or for the whole family, First Choice has the experience to give you the very best deal in some of the world’s most beautiful destinations. Check out our discount codes and find out how you can save even more on your First Choice holiday.

Is First Choice part of TUI?

First Choice is a UK travel group that’s been part of the TUI Group since 2007. With this partnership, First Choice offers customers a wider selection of destinations, hotels and flights. The TUI Group operates in over 180 countries, and has more than 30 million customers. This is why you see the TUI logo on your airport check-in desks and transfer buses if you book a First Choice holiday. You’ll travel to your First Choice destination on a TUI Airways flight – named the world’s best leisure airline at the World Airline Awards 2016 in Paris. If you want to find out more about First Choice holidays, or make a booking in person, you can do so at your nearest TUI Holiday Store. For greater savings, you can also book First Choice holidays through the Holiday Hypermarket website.

Does First Choice offer all inclusive holidays?

First Choice is the home of All Inclusive holidays. This means that flights, accommodation, transfers, three meals, drinks and snacks are all included in the price of a First Choice Holiday. Each hotel offers different activities as part of the First Choice All Inclusive package. Some might include free water sports or free entry to a nearby water park, while others offer free evening concerts and classes in mixology.

First Choice offers holidays in countries across the world, from Europe to Asia. Popular destinations include the Canary Islands, Bulgaria, Turkey, and Caribbean islands such as Barbados. The holidays suit all types of budgets. You can enjoy a long weekend in a cheerful, budget-friendly hotel in Spain, or two weeks in an upscale, 5* Caribbean resort. First Choice offers All Inclusive breaks centred around families, and it also provides adults-only couples’ retreats. The choices are practically endless.

Is First Choice part of Thomson?

First Choice is part of Thomson (Thomson was the original name of TUI). Thomson changed its name to TUI in 2017 as part of a national rebranding strategy. Thomson Holidays became TUI Holidays, while Thomson Cruises was renamed as Marella Cruises. Although First Choice was initially associated with budget package holidays, and Thomson with more upmarket, couples’ holidays, you’ll now find both First Choice and TUI offer holidays for all budgets, tastes and ages.

What is First Choice SplashWorld?

SplashWorld hotels all have something in common – they’re next door to some of the world’s best water parks. On your SplashWorld holiday you’ll have unlimited free access to an amazing water park (transfers are also included, if required). There are all sorts of rides on offer, from white-knuckle rides to more friendly lazy rivers.

Any water park affiliated with SplashWorld has to meet high standards to make the cut. SplashWorld holidaysare currently offered in 29 countries across the world. To help make your choice easier, First Choice have used a ‘Splash-o-meter’ to split their holidays into three categories: Splashers (ideal for 2- to 4-year-olds), Sliders (best for 5- to 11-year-olds) and Thrillseekers (best for teens and adults). But SplashWorld holidays aren’t just about the water parks. They also offer premium accommodation, and plenty of kid-friendly amenities.

Which types of holiday does First Choice offer?

First Choice offer a few different types of All Inclusive holidays. First Choice SplashWorld & Waterpark Holidays allow you unlimited access to a nearby water park. First Choice Premier are upscale holidays in 4* and 5* hotels, where you’ll be pampered in stunning natural surroundings – expect luxurious spas, infinity pools and swim-up bars in many hotels. Some are adults only, while others are family friendly.

TUI Suneo Holidays are budget breaks in hotels with a warm and friendly atmosphere, located near beaches. Meanwhile, Holiday Villages are all about action-packed family friendly getaways, offering activities, kids’ clubs and fun evening entertainment.

Finally, TUI Magic Life holidays take All Inclusive to the next level, offering free drinks, snacks and meals around the clock, stunning beachfront locations and a huge range of activities, including water sports like jet-skiing.

Share this page