An island of adventure
But don't be fooled into thinking Jamaica is all about the relaxation. If you can drag yourself away from the miles relaxing tropical beaches you will be rewarded with an array of activities.
For adrenaline junkies there is plenty on offer, from white water rafting along the Rio Grande to whizzing over the stunning scenery on the Caribbean's longest zip-line.
Jungle Touring will see you splashing down the river on an exciting adventure through Jamaica's untouched jungle terrain, whereas a full PADI course will get you discovering world-class reefs and spooky shipwrecks in no time.
Nature lovers can hike up to Blue Mountain Peak, to the tune of tropical birds, and admire the beautiful Jamaican landscape from up high, or from down low whilst climbing the stunning Dunns River Falls.
Get into the groove on the Bob Marley experience and visit his museum in Kingston or for something a bit different take a boat trip out to Pelican Bar for a game of dominos with the locals. When you're all chilled out and need to cool down, Pelican Bar's also a great place for snorkelling.
Nights on the coast
Holidays in Jamaica, no matter which resort you stay in, promise to provide you with the coolest and most laidback evening you've ever had. In Jamaica where there's a beach, more often than not, there's a beach bar and they are ideal locations to watch the sun go down and enjoy a cocktail or two.
If you want to kick things up a gear then Negril, Montego Bay and Ocho Rios have venues to keep the party going all night with some great nightclubs. The beautiful beach resort of Negril in particular is becoming increasingly popular as a party destination and is welcoming more and more Americans during Spring Break in March.
After all of that excitement you're sure to be hungry. If you enjoy a bit of Reggae Reggae Sauce or a good piece of Jerk Chicken, you'll love the food in Jamaica. Dishes are full of flavour and make use of a variety of spices.
Local delicacies include the national dish of Ackee and Saltfish and the somewhat-Cornish-pasty-like Jamaican Patty. The Caribbean also influences Jamaica's cuisine, and some of the Caribbean's best chefs flock to work in the island's restaurants.
As for drinks, Jamaica's Blue Mountains grow the world's finest coffee beans. In fact, the popular liqueur Tia Maria is a product of Jamaican coffee beans. The local beer, Red Stripe, and 'Bellywash' limeade are great for quenching thirst.
Duty free shopping
Before you head home don't forget to indulge in a bit of retail therapy because holidays to Jamaica are heaven for shopaholics. Boutiques here sell everything from sparkling jewellery to perfume, leather goods and liquor. There is so much choice you could shop till you drop, or at least until you reach your luggage allowance.
Jamaica enjoys duty free tax on alcohol, tobacco and perfume products so you can bring the island lifestyle home with you in the form of classic Jamaican rum. If only the Jamaicans could bottle and sell their laid-back vibe for us to take home.
The Big, little island
Direct flights from the UK take around ten hours so you'll be glad to hear that travelling to your resort from the airport should not take longer than 90 minutes.
Most tourists land in Sangster International Airport in Montego Bay on the north west coast of the island. From there you can actually take a domestic flight across the island but the airport also provides taxis, shuttle services and plenty of car hire companies to help you get to your chosen resort.
Busses are the cheapest way to get around most resorts and many hotels provide transport services to outlying attractions. Taxis in the larger resorts of Jamaica are federally run and will charge a set price from zone to zone making sure that the tourists are never overcharged.