A modern Moroccan resort
An earthquake in the 1960s meant Agadir needed to be completely rebuilt, providing an opportunity to turn this area into a place that is dedicated to tourists. Contemporary architecture has been used to create a modern and welcoming environment, with clean, elegant buildings centred around the most popular attraction - the stunning bay of Agadir.
The tourist centre is a small area that can be easily explored on foot. Mill around elegant piazzas, along the seafront promenade or the avenues lined with olive and palm trees. This is also where many of the area's restaurants and shops lie.
Alternatively there are plenty of open-air cafes, boutiques and dining options at the glamorous marina. One of the most popular is fish restaurant 33 Yacht, where diners are invited to take a seat on the large terraced area to watch the world go by.
Agadir is a popular resort that's most famous for its 10-kilometre golden beach. A range of high-end and family-focused hotels straddle this sandy Atlantic coastline, as does a promenade brimming with cafes and restaurants. Many of the hotel's located along the shore have their own private stretch of beach, but this still leaves plenty of space and amenities for everyone to utilise.
Agadir boasts an incredible 360 days of sunshine a year, with a warm climate to boot. The hottest month is July when the average temperature is a comfortable 26°C, and thanks to the Atlantic breeze tempering the summer heat, it never gets too hot. It's also a popular destination in winter, when temperatures remain quite high at 15°C.
Panoramic views from the Kasbah
On the brow of a hill near the port sit the ancient ruins of a 16th-century Kasbah or fortress. Make your way up to the top and explore this historical area. This is a lovely spot from which to enjoy the stunning landscape, with mountains on one side and the city and ocean on the other. Head there as dusk begins to fall and you can watch the sun set over the Atlantic. An escorted tour of the area will take in the Kasbah, the port area and Agadir Mosque, plus the town's bustling souk – the third largest in North Africa.
There are plenty of tour operators that offer excursions to the surrounding areas. This could include a ride by 4x4 vehicle to the Atlas Mountains, or an excursion into the Sahara Desert.
Step back in time at Medina d’Agadir
Just outside of Agadir you'll find Medina d'Agadir, which is a reproduction of the original Berber Medina. It's a sprawling area that depicts the lifestyle of the Berber community – one of the oldest in Morocco. Traditional-style buildings made from brick and stone have been sympathetically built here.
This area is also home to many artisans, who you can see at work making and selling their products. It's worth visiting the Medina on your Agadir holidays for the architecture and atmosphere alone, but perhaps you'll come away with some unique local products for your family back home.
Otherwise, enjoy a trip to nearby Taroudant in the Sousse Valley. Also known as Little Marrakech, this walled city is an original Berber town exuding an aura of mysticism. Once there, you can visit the souk, buy some handmade crafts and enjoy a mint tea in a local cafe.