Sunny Beach

Popular with party animals, but with plenty to offer families and couples too, Palazzo Hotel stands tall with its almost Disney-castle-like architecture. Graced outside by two swimming pools and a 24-hour bar playing party tunes, interiors are spacious and bright.

This award-winning A La Carte complex sets the tone with its red-roofed buildings surrounding a crimson-bordered pool, and it just amps up the affordable luxuries from there. A kids' club keeps the youngsters active while you enjoy tea in the colourful garden, and the beach is but a stone's throw away. There's live night-time entertainment, while inviting rooms make for a comfortable retreat between adventures.

Suitably regal surroundings await you at Royal Sun, where plush apartments clusters around a big blue swimming pool and courtyard. With shopping, spa and restaurant facilities on-site, you've got plenty of the basics covered, while the warmly decorated rooms give you easy access to both the city centre and the eight kilometres of beach.

Modern style is king at Riu Helios Hotel, which enjoys a beachfront location within a 10-minute walk of Sunny Beach's best shops. Everything's slick at this hotel, with pool and spa opportunities backed up by bars, kids' activities and both a Bulgarian and Asian themed restaurant. Active souls will also appreciate the yoga, aerobics and tennis activities to be had here.

Right by the sea yet with plenty of its own style and fun on offer, Grand Hotel Sunny Beach cuts an unmissable shape against the town's skyline. The interior is similarly stylish, while rooms are generously set out. With a pub and restaurant within the building, together with shops, entertainment, laundry facilities and child-friendly activities, it's a popular hotel that welcomes holidaymakers of every kind.