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Cookie Notice
Holidayhypermarket.co.uk is a trading name of TUI UK Retail Limited (referred to in this Notice as “we” or “us”), part of the TUI Group uses cookies and similar technologies including from our partners (together “cookies”). Cookies are small text files placed on your device to store data which can later be accessed and read by the party placing the cookie. Some cookies are strictly necessary for our website and mobile apps to work properly, while others allow us and our partners to enhance your experience, personalise content and adverts across your devices, and provide insights into how our website and mobile apps are being used.
We also use additional identifiers, such as Web Beacons and Email Pixels, for similar purposes, and our website and mobile apps also contain other similar technologies which we explain below.
The cookies we use are categorised in the following ways:
Duration of the cookie
- Session Cookies: We may use session cookies which will automatically expire and be deleted at the end of your browser session on our website and mobile apps. These are generally used for security purposes or to facilitate your use of our website or mobile apps. For example, we may use session cookies to analyse the traffic on our website but also to remember the content of your online shopping basket.
- Persistent Cookies: We may use persistent cookies which will be stored for a longer period depending on the nature of their purpose. For example, persistent cookies are used to remember your preferences and choices when you use our website or for targeted advertising purposes.
Who places the cookie?
- First party cookies these are set by us at the time when you visit one our websites.
- Third party cookies These are set by our partners with our permission, such as advertising, security and social media partners.
Which other technology may be used?
Alongside cookies, we may also use other tracking technologies on our website and mobile apps and in emails we send to you, some of which are very similar to cookies.
- Server-to-server tracking: We generate and store a unique identifier when you click a tracking link or are shown an advertisement. When you later make an action such as a website visit or a purchase, the unique identifier is matched. This allows us to monitor the effectiveness of our advertising.
- Web Beacons: Web Beacons are electronic tags that can be delivered to your device as part of a web page request, in an app, an advertisement or an HTML email message. We and our partners may use web beacons to help deliver cookies on our websites, to count website visitors, and to help us compile statistics about the effectiveness of our promotional campaigns or other operations.
- Email-Pixels: We may use techniques such as pixels, which we don’t refer to as cookies because they don’t store information on your device. A pixel is an electronic file embedded into an email or newsletters which allows us to see if the message was delivered, if and when you read it, and what you clicked on. We may use similar technology to get the same information about push notifications we send you.
We use cookies for a variety of purposes. Some cookies are strictly necessary for our website and mobile apps to work properly and therefore cannot be declined. Others allow us and our partners to enhance your experience, personalise content and adverts across your devices, and provide insights into how our website and mobile apps are being used. These cookies are not strictly necessary and won’t be placed on your device unless you give your permission to do so.
We divide our cookies into the following categories:
Strictly Necessary Cookies
Strictly necessary cookies enable core functionality such as logging you in, saving your language preferences, improving performance, routing traffic between web servers, detecting the size of your screen, determine page load times, displaying external media and keeping your online shopping basket. We also use strictly necessary cookies for protecting your security, network management, accessibility and to help our webpages to load quickly. They help us to keep track of what you place in and remove from your shopping basket as you move through each stage of the booking process.
Without them you could not complete your online booking and our website and mobile apps could not function properly which is why they cannot be declined.
The following strictly necessary cookies are placed on your device:
| Name | Provider | Description | Expiry Period |
| AMCV_#@AdobeOrg | Adobe – Visitor API | Cookie associated with the Adobe Marketing Cloud. Contains a unique visitor identifier for a site visitor on a particular device/browser. All browsing behaviour collected in Adobe is associated to this cookie value. | 2 years |
| AMCVS_####@AdobeOrg | Adobe – Visitor API | Cookie associated with the Adobe Marketing Cloud which serves as a flag indicating that the session has been initialized. | Session |
| _cs_mk_aa | Adobe Analytics | Used to ensure Adobe dimensions and variables are only set once every 30 minutes. | 30 minutes |
| gpv_Page_ID | Adobe Analytics | Cookie used to determine the previously visited page | 30 minutes |
| gpv_Page_URL | Adobe Analytics | Cookie used to determine the previously visited page | 30 minutes |
| s_cc | Adobe Analytics | Cookie used to determine if JavaScript is enabled in the browser. | Session |
| s_inv | Adobe Analytics | Used for tracking of time related metrics in Adobe Analytics | 30 minutes |
| s_nr30 | Adobe Analytics | Adobe analytics site tracking. | 30 days |
| s_ptcc | Adobe Analytics | Used to track page load times | Session |
| s_tslv | Adobe Analytics | Used to determine time since last visit | 4 days |
| everest_g_v2 | Adobe Analytics – Everestech | Cookie associated with the Adobe Marketing Cloud. This cookie synchronises a visitors unique ID when visiting our site. | 2 years |
| everest_session_v2 | Adobe Analytics – Everestech | Cookie associated with the Adobe Marketing Cloud. This cookie synchronises a visitors unique ID when visiting our site. | Session |
| check | Adobe Target | Confirms whether the browser supports cookies. | Session |
| mbox | Adobe Target | Cookie associated with Adobe Target. Stores multiple values to control how your visitors experience Adobe Target activities on the site. | 2 years |
| mboxEdgeCluster | Adobe Target | Keeps track of the currently used Adobe Target edge server. | 30 minutes |
| tntPQRY | Adobe Target | Used to pass custom data such as search behaviour to Adobe Target which is used for mechandising. Only use for personalisation purposes if opted in to personalisation. |
30 days |
| demdex | Adobe Visitor AP | Cookie associated with the Adobe Marketing Cloud. The demdex cookie is set in the third-party, demdex.net domain in the browser. Allows the Adobe Visitor Service to identify a site visitor across our domains. | 6 months |
| AWSALB | Amazon Web Services | Register which server cluster is serving visitors to our site. Is used for load balancing in order to maintain site performance. | 7 days |
| AWSALBCORS | Amazon Web Services | Register which server cluster is serving visitors to our site. Is used for load balancing in order to maintain site performance. | 7 days |
| _cf_bm | Feefo | Cloudflare cookie used by Feefo to distinctuish between real human users and bots | 30 minutes |
| aeids | Holiday Hypermarket | This maintains the status of the abandonment email to send to the customer | 30 days |
| ap_ctb_count | Holiday Hypermarket | This tracks the number of holidays which are unavailable to book online that are viewed by a customer in a day | 1 day |
| hhdata | Holiday Hypermarket | Anonymous identification of a user on the site, to facilitate their progression through the booking journey from search to booking. This is used to link the customers searches, holidays viewed and choices they make as they progress through the booking journey. | 2 years |
| SearchComponent_IsFirstSearch | Holiday Hypermarket | Used to determine first time searches in order to display guidance on using the website | 360 days |
| SearchComponent_IsFirstTimeUser | Holiday Hypermarket | Used to determine first time users in order to display guidance on using the website | 360 days |
| Set | Holiday Hypermarket | A default value stored to identify when an Account ID was unable to be created | Session |
| UpdateResults_IsFirstTimeUser | Holiday Hypermarket | Used to determine first time users in order to display guidance on using the website | 360 days |
| urlRef | Holiday Hypermarket | Used to distinguish genuine customer redirects to the accommodation landing pages | Session |
| lhnContact | Live Help Now | Required to operate the Live Chat function on the website | 2 years |
| lhnJWT | Live Help Now | Required to operate the Live Chat function on the website | 1 day |
| lhnRefresh | Live Help Now | Required to operate the Live Chat function on the website | 7 days |
| CONSENTMGR | Tealium | Saves preferences from the Tealium Consent Tool. | 1 year |
| utag_main | Tealium | Tealium cookie that provides the Tag Manager functionalities. | 1 year |
Functional Cookies
These cookies improve the way our website and mobile apps work and provide you with enhanced, more personal features. They also help us to remember your preferences, recent searches, and shortlisted holidays, to make it easy for you to return to the previous search. If you deactivate our functional cookies, our website services and your user experience may be affected.
We currently use no functional cookies.
Analytical Cookies
These cookies collect information that is used to help us understand how our website is being used and to help us improve your website experience. Using these cookies, we will know which web pages customers enjoy reading most and what products are most popular.
We use partners for the above purposes who we allow to place analytics cookies on our website and mobile apps which include:
- Google Analytics. Google Analytics helps us to understand how you interact with our website by collecting and reporting information anonymously. We use Google Analytics to help us analyse the information collected. It also reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our website – for more information on opting out of being tracked by Google Analytics across all websites you use, visit: http://tools.google.com/dlpage/gaoptout
- Adobe Analytics. Adobe Analytics uses analytics software to help us and them to collect and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. This information helps us to make improvements to our website, the shopping experience and marketing campaigns.
The following analytical cookies are placed on your device by us or our partners:
| Name | Provider | Description | Expiry Period |
| _ga and _ga_XXX | Google Analytics | Used to distinguish visitors. | 2 years |
| _gac_ | Google Analytics | Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. | 90 days |
| _gat_UA-XXX | Google Analytics | Used to limited request rate. Used for the Google Analytics tracker. | 1 minute |
| _gid | Google Analytics | Used to distinguish visitors. | 24 hours |
| QSI_HistorySession | Qualtrics | A session cookie that stores what pages a visitor has visited for the current session. | Session |
| QSI_SI_XXX_intercept | Qualtrics | Cookie used to prevent repeated display of our customer surveys. | Up to 90 days |
| QST | Qualtrics | Enables us to record that a survey response has been submitted and prevent the user from taking a survey again. | 6 months |
Marketing Cookies
Marketing cookies help us and our partners to learn about how you browse our website, which ads you click and which content you view. These insights are used to deliver more relevant online advertising to you and to measure the effectiveness of our advertising campaigns. They collect data about your online behaviour, IP address, the website you arrived from, information about your purchase history or the content of your shopping basket, so that we can try to predict what other products, services, and information you might be most interested in. For example, to suggest flights from your nearest airport, holidays in destinations you have shown interest in or products you might like. They also tell us if you have seen a specific advert, how long it has been since you saw it and control the number of times you are shown an advert. They also tell us if you have opened a marketing email that we sent you and which content you have viewed and clicked.
We work with our partners to collect your data as set out above. These partners may link your data to other information they collect to create custom audiences or deliver targeted ads to you on our or other websites.
By declining these cookies, adverts you see will not be personalised to your interests anymore, as they will not consider information from your past online behaviour, purchase history or the content of your shopping basket.
| Name | Provider | Description | Expiry Period |
| _uetsid | Bing | Cookie associated with Microsoft Bing, used to gather anonymous information on how visitors are using our websites. | 4 days |
| _uetvid | Bing | Cookie associated with Microsoft Bing Ads. It is a tracking cookie that allows us to engage with a user that has previously visited our website. | 16 days |
| MUID | Bing | Used by Microsoft advertising to anonymously identify user sessions to help us measure the effectiveness of our marketing campaigns. | ~25 months |
| uetsid | Bing | Cookie associated with Microsoft Bing, used to gather anonymous information on how visitors are using our websites. | 4 days |
| _fbc | Contains the click ID to be used to track back Facebook Pixel events to the Facebook click. It is only set when a user lands on the site with a fbclid in the URL. | 90 days | |
| _fbp | Tracks the visitor across devices and marketing channels. Used by Facebook to deliver a series of advertising products such as real time bidding from third parties. It holds the unique ID of the user. | 90 days | |
| fr | Facebook ad statistics cookie | 90 days | |
| IDE | Google – Doubleclick | Used by DoubleClick for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to the site. | 390 days |
| RUL | Google – Doubleclick | Cookies from DoubleClick help us track and analyse the performance of the ad campaigns we run. Also, we can the see which webpages our ads appear on. Please refer to DoubleClick’s cookie policy for more information. |
1 year |
| _gcl_au | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| _gcl_aw | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| _gcl_dc | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| conversion | Google Ads | Google Ads – this collects information about ad clicks into a first party cookie. | 90 days |
| timingTagFired | Holiday Hypermarket | This is a session cookie used to more accurately identify users that have interacted with our website. | Session |
| brwsr | Impact | This cookie stores a unique UUID key so that next time when the user hits the tracking servers, it gives the identity info of the same user. | 2 years |
| IR_13243 | Impact | This is a current session cookie. The activity is updated everytime the page loads. This is as part of UTT API implementation for tracking web events. | Session |
| IR_gbd | Impact | This is the base domain cookie, set on host site. This is under the part of UTT tracking of web events. | Session |
| IR_PI | Impact | Impact radius tracking is set on advertisers page and drops cookies when the user clicks on banner/ad. These are first party cookie’s which are set on advertisers domain. This part of UTT javascript functions and works based on unique identifier UUID keys. |
2 years |
| irclickid | Impact | Used for affiliate trafficking so we are able to match the booking back to the correct referring affiliate partner. For example, this is necessary to award any cashback payments the customer may be eligible for. |
30 days |
| irld | Impact | The Last click cookie which is used to eliminate the duplicate clicks during checkout/conversion. | 180 days |
| MailChimpID | MailChimp | Contains the Mailchimp ID used to track email marketing performance within Google Analytics | 30 days |
| peclosed | Push Engage | Stores the value when subscription opt-in was closed. | min 1 days, max:- 5 years (when the user is subscribed) |
| PushSubscriberStatus | Push Engage | Used to get the status of the subscriber. | 365 days |
You can manage how cookies are placed on your device by us and our partners and change your related preferences at any time in Manage Cookie Preferences in the website footer.
Simply use the sliders to turn cookies ‘On’ or ‘Off’ as you wish, then click ‘Save and Close’. You may need to refresh your page for your new settings to take effect.
In addition, you can use your browser settings to accept or reject new cookies and to delete existing persistent cookies. You can also set your browser to notify you each time new cookies are placed on your device. You can find more detailed information about how you can manage cookies by referring to the ‘help’ section of your browser. Here you can find out how to manage cookies on popular browsers:
Also, the operating system of your mobile device may allow you to control cookies through its settings function. Please refer to your relevant device manufacturer’s instructions for more information.
For further information about opting out of targeted advertising please also visit All About Cookies and Your Online Choices.
If you choose to disable some or all cookies, you may not be able to make full use of our website or mobile apps as it may disable some of our strictly necessary cookies. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
To learn more about who we are, how we process your personal data and how you can contact us if you have any questions or concerns, please refer to our Privacy Notice.
This Cookie Notice replaces all previous versions as from the update date stated below. We may change the Notice at any time so please check regularly on our website for any updates. If changes are significant, we will provide a prominent notice to users on our website and, if we believe it is appropriate, we may send you an electronic notification of Cookie Notice changes.
Last update: December 2025