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Agadir vs Marrakech

Although both are major cities in Morocco, not too far from one another, Marrakech and Agadir are about as similar as day and night. Here, we put the two cities side by side so you can see which one is right for you.


Especially good for families and relaxation-seekers

If you're looking to kick back and keep things low key, while still having the option to up the energy, Agadir is for you.

Agadir is Morocco's biggest seaside resort, complete with 10 kilometres of coastline that includes Blue Flag award-winning beaches. The city is located at the foot of the Atlas Mountains and has transformed into a bold tourist hotspot with hints of its past in the old town known as La Medina.

Holidays in Agadir are supremely laid-back, offering days filled with stints at the beach, watersports and wandering through big time souks and along the waterfront promenade. You'll also have the chance to step into nature with daytrips into the nearby valleys, laced with trickling streams and greenery.


Agadir enjoys a Mediterranean-like climate with around 360 days of sunshine a year and warm temperatures tempered by a breeze off the Atlantic. Even in the winter it's wonderfully comfortable here, making it a year-round holiday destination.

Things to do

La Medina – Erected in 2007, La Medina was created in the same style and with the same techniques as its Berber predecessor. It now houses craftsman workshops, shops, restaurants and an amphitheatre.

Kasbah – One of the lone survivors of Agadir's history was the 16th-century wall of the Kasbah, a medieval fortress. It sits high on a hilltop and offers unmatched views out to sea.

Souk El-Had – Agadir's Souk El-Had is the biggest market in the region, surrounded by a wall and complete with around 6,000 shops carrying everything from furniture to clothing and food goods.


Especially good for couples and city slickers

Marrakech is for those who thrive on a city's fast-paced energy. This one isn't for the faint of heart, but adventurous types and night owls will love the atmosphere.

If you had any misgivings about why Marrakech is nicknamed the 'Red City', once you see the terracotta-coloured walls and buildings within bathed in sunlight, you'll soon know how it garnered the title. Marrakech is one of the busiest cities in Africa, jam-packed with market stalls and the bustling Jemaa el-Fnaa square hiding in the centre of the walled city.

Though Marrakech is a feast for the senses, it does have its quieter areas. Peaceful gardens lie just on the outskirts of the walled city, where the nearby activity feels miles away. Marrakech is also a popular jumping off point for excursions into the Atlas Mountains, where skiing and hiking trips abound.


Although Marrakech and Agadir are only three hours apart, their weather patterns are very distinct. While Agadir is warm, Marrakech is warmer, featuring a hot, arid climate with little rain – especially in the summer.

Things to do

Jemaa el-Fna – Marrakech's leading square is a UNESCO World Heritage Site and a centre of activity, lined with restaurants offering rooftop views, and filled with entertainers, sweet stands and market stalls.

Jardin Majorelle – This peaceful oasis located outside the walled city was a haven for fashion great Yves St Laurent. Today it features lush foliage that's home to a number of endemic bird species, as well as the Islamic Art Museum.

Souk Semmarine – The Souk Semmarine is a massive maze of covered market stalls that branches out from Jemaa el-Fna. Here you can find just about everything, from artwork and carpets to pottery and spices.

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