This waterfront town features a sleepy, village counterpart, which means you get lively days at the beach and to sip coffee from a quiet, inland cafe. There's a long waterfront promenade for strolling and limitless dining possibilities, not to mention waves that are alive with activity making it a spot for cheap holidays to Crete.
Kato Gouves is the town's beach territory, lined with distinct shores ranging from sandy to secluded, pebbled patches. The most popular beaches are those in the centre of town – there, you'll find rows of sunloungers to call home for the afternoon, plus waterfront bars that are happy to keep you hydrated throughout the day.
Down on the waterfront is where the action is, with the town's long stretch of coast taking centre stage. It's known as Kato Gouves. There are watersports to get your heart rate up and sunbeds to bring it back down, plus beach bars and restaurants and souvenir shops. Up towards Mount Ederi is Pano Gouves, a quiet, authentic village that's happy to keep things low key and the food very local.
The beaches, like any Greek island holiday location, can get crowded in the summer season – it's a sun-filled holiday destination, after all – so you'd be wise to arrive early for maximum sunbathing potential. Out to sea, there are scuba divers exploring the rocky coastline, while banana boats and windsurfers whisk through the waves. There are flags to help mark areas with strong undercurrents that you should avoid, so you keep safe when opting for a swim.