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                TUI BLUE Hotel Changes – Everything you need to know

TUI BLUE Hotel Changes – Everything you need to know


Earlier in the year, TUI announced that they’d be making a few changes to their popular hotel brand TUI BLUE. Basically, they’re bringing together their best-loved collections including TUI Sensimar, TUI Family Life and TUI Blue under one big umbrella, made up of three tailored categories. As of today (7th November 2019), you’ll see their brand new names online. Wondering what else to expect? Here’s everything you need to know…

What is the TUI BLUE collection?

TUI BLUE is the brand that creates an authentic holiday experience, giving holidaymakers the chance to combine relaxation with discovery, luxury and adventure. Fritz Joussen, CEO of the TUI Group explains “Since the development and launch of TUI Blue three years ago, the TUI brand name has become part of the hotel experience. After the successful launch phase of the first ten hotels, building the brand as our global flagship hotel brand is the consistent next step for us to significantly expand our hotel segment, go even more global with the brand and increase the target audience

Erik Friemuth, Managing Director TUI Hotels & Resorts, adds: “Comfort, quality, design and authentic experiences of the country – these are the hallmarks of TUI BLUE. It is a modern, casual, low-key brand, attractive for different target groups and life phases.”  This brings us onto the three new concepts that have been introduced under the TUI BLUE brand…

What are the new TUI BLUE hotels called?

TUI BLUE For AllExperience true culture

This will replace the current TUI BLUE range and is great for customers of all ages wanting to discover local experiences.

TUI Blue For Two – Experience true intimacy 

Just like TUI SENSIMAR, TUI BLUE For Two will still be an adults-only concept and will focus on time together.

TUI BLUE For Families – Experience true togetherness 

With families in mind both large and small, TUI BLUE For Families will still offer many activities to suit all ages, just like TUI FAMILY LIFE does.

So, what can I expect at one of the TUI BLUE hotels?

Although the TUI BLUE For All, TUI BLUE For Two and TUI BLUE For Families are tailored to suit different holidaymakers, all hotels under the TUI BLUE umbrella share the same fantastic features. Here’s what you can expect… 

Expert excursions

Making great memories is the most important part of a holiday and with TUI BLUE’s bookable exclusive experiences you’re guaranteed to do exactly that. There’s a whole range of fantastic excursions – from spending your days cooking up a storm in a culinary class to spending the night learning how to dance with the locals. You can get involved in as much or as little as you like, the choice is totally yours. 

Sophisticated surroundings

No matter what type of TUI BLUE hotel you stay at, they’re all perfectly placed in the most picturesque settings. As for their interior, you can expect some seriously stylish touches. From bold splashes of colour and big flatscreens on the wall to your very own in-room Bluetooth speaker – so make sure you’ve got your holiday playlist ready!

A fabulous food scene

Whether you’re a meat-eater, vegetarian, vegan or have any kind of special dietary needs, TUI BLUE’s restaurants cater to everyone. Chefs use local products in their dishes, keeping the flavours authentic and giving you the chance to eat like a local. Of course, you’ll always find your classic go-to dishes too, so there’s no need to worry about having fussy-eaters in tow. Whatever your taste, you can look forward to live cooking shows, a la carte restaurants and themed dining experiences during your stay. 

Fitness fanatic facilities 

Holidays don’t always have to be about over-indulging on the All Inclusive buffet, they’re also a brilliant way to kick-start or maintain your fitness and with the BLUE F!t programme available at all TUI BLUE hotels there’s never been a better time to get active! Every hotel comes with a well-equipped gym, an endless list of exercise classes and a variety of outdoor facilities. The TUI BLUE For All resorts have their own outdoor BLUEf!t park and personal training sessions, while TUI BLUE For Two has relax classes with sea-facing yoga decks. Not forgetting TUI BLUE For Families which offers famous Les Mills fitness classes. So whether you want to relax, work on your strength or let off some steam, you can take your pick! 

Help on hand

Whether you have a general question, room request or want some quick directions to the closest shop, BLUE® Guides are your go-to as they are local experts and will be able to help with anything you need. There’s no need to wait for your rep to visit the hotel, instead you can download the BLUE® App and find out whatever it is that you need at the touch of a button. 

Well-connected technology

All TUI BLUE holidaymakers will be given access to the digital service assistant, otherwise known as the BLUE® App. From firing up the app you can do everything from making restaurant reservations to requesting fresh towels or finding out about the local area. Plus, you can download the app and check out your hotel facilities and local area before you arrive!

For everything you need to know about each TUI BLUE label, take a look at our TUI BLUE For All, TUI BLUE For Two, and TUI BLUE For Families pages. 

Will any of the other hotel brands change?

It is only the TUI BLUE, TUI Sensimar and TUI Family Life brands that are undergoing this change. The other TUI hotel brands will remain the same and will continue to offer brilliant holidays to the most sought-after destinations around the world.

Are there any other changes I can expect?

In addition to the exciting new changes to the initial TUI BLUE, TUI Sensimar and TUI Family Life brands that we have mentioned above, you can also look forward to a larger choice of hotels around the world in the near future, with a focus on growth in South East Asia and the Indian Ocean. 

In the meantime, we will continue to keep you in the loop on other changes on our Hype blog and social channels. You can follow us here on Facebook or Twitter. If you’d like more information or help finding the perfect TUI BLUE holiday for you, our friendly travel advisor team would be more than happy to help, you can reach them on 0800 916 5100 or take a look at our fantastic TUI BLUE deals right here.

Here’s some of our favourite TUI BLUE hotels…

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