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The Travel Industry’s Grasps the Potential of Social Media

The growth of social media has been swift and all-encompassing, with online marketing experts now absolutely insisting upon their campaigns being transferable to such massive phenomena as Facebook and Twitter.

The cheap holidays industry has been one of the sectors to embrace the age of the social network the most eagerly, with interactivity and world-of-mouth advertising now seen as a key factor in promoting destinations and deals.

Many national tourism agencies have created special Facebook pages for their respective countries, and the latest to do so is the agency responsible for cheap holidays in Florida. The new platform launched by Visit Florida is aimed at prospective and repeat travellers to the Sunshine State from the UK and Ireland and provides information and the chance to leave feedback, among other options.

The Visit Florida page brings potential tourists the latest news about Florida holidays, along with pictures of some of the state’s many attractions – including of course Walt Disney World and Florida’s many other world-class theme parks – and videos, plus information about special events taking place in Miami, Orlando, Fort Lauderdale, Tampa and other locations.

Potential and actual visitors themselves can ask questions on the page, as well as comment on articles and attractions, share their own Florida holidays experiences and even upload their own photographs and vids detailing their time in the USA’s favourite holiday destination.

Recently, Visit Florida has kept the page up to date by posting articles on topics including the forthcoming opening of Legoland Florida and the American X Factor’s visit to Miami, and there will be many more, since there is always some new development or other taking place in the state’s tourism industry.

The Visit Florida page is perhaps among the most-viewed of its kind, but a cursory search around Facebook will reveal that it is far from being alone. Expect to see many more of these social media campaigns in the future, with even more things to do and discover on the pages themselve.

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