Tourist officials in the Spanish province of Almeria are setting their sights on a bumper summer of tourism due to an increase in rental reservations.
Almeria holiday rentals are reported to have risen 30 per cent this year, more than three times the rate of increase expected elsewhere on Spain’s coasts.
A Costa de Almeria tourism promotion is in place in certain European countries ensuring that tourism companies are rewarded for the visitors they bring into the Province of Almeria. The area’s government launched the incentive to help aid the recovery from the financial crisis where a lack of tourists had hit the area’s economy.
Tourist officials have been using the name Costa de Almeria for decades to help attract visitors to the area. In 1928 a tourist promoter used the term “Costa del Sol” to refer to Almeria, but the name has since become synonymous with the coast of the province of Malaga.
Business owners are due to be the first to benefit from the recovery with an increase in national visitors and foreign tourism set for this year, according to holiday bosses.
The area has been the setting for around 500 films in the last 60 years due to its beautiful backdrop of Moorish architecture and picturesque beaches. Just this month, hundreds of people turned up to a sports stadium in the city of Almeria hoping to be one of 2,400 extras needed for the US series Game of Thrones.
The sun drenched spot in Spain’s Andalusia region is one of Europe’s driest areas and home to Europe’s only desert. Since the 1960s the area has experienced a boom in economic growth thanks to tourism and agriculture as the area is well known for its vast plastic covered greenhouses which produce an abundance of vegetables all year round.
As with all holiday spots across the Mediterranean it was hit hard by the financial crisis earlier this decade and has put its tourism promotions into full swing. The popular tourist hotspots within the Costa de Almeria include Roquetas de Mar, Vera and Mojacar which offer a wide variety of natural areas of beauty, a castle, caves, wild cliffs and the Mediterranean forest.
Over the last year prices for apartments on the beach have risen 30 per cent in Almeria, according to an annual report by an appraisal company, released last month. Torrevieja and Alicante Province recorded the greatest rental increases, according to the report. The area is second to Malaga as being the most expensive resort in Andalusia.