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Icelandic Carrier to Offer Travellers the WOW Factor

A new cheap flights carrier based in Reykjavik is hoping to attract UK travellers seeking cheap holidays in Iceland next year.

WOW Air will commence flights to the Icelandic capital from London Stansted Airport next summer, beginning on 1 June and operating three times a week. Rival cheap flights carrier easyJet is also planning to start flying to Reykjavik from London Luton several months previously, on 27 March.

The new Icelandic carrier is hoping to give European holidaymakers more choice, by offering flexible travel options at low prices. As well as its London route, WOW Air will also be flying from Iceland to Alicante, Basel, Berlin, Copenhagen, Krakow, Lyon, Paris, Stuttgart, Warsaw and Zurich.

Announcing the new routes from Luton and Stansted, Visit Iceland’s UK and Ireland marketing manager Sigga Gróa said that she was “delighted that Easyjet and WOW Air are increasing accessibility to Iceland and hope that the additional flights will further increase our rising visitor numbers.”

“We want to show visitors that they can come to Iceland for adventure, spas, culture, active sports and nightlife in just a short flight from home.”

Carriers that offer cheap flights to Iceland at the moment include Iceland Express, which operates out of London Gatwick, and Icelandair, which flies from Heathrow.

Last week, Iceland Express announced that it will be using newer Airbus A320 aircraft on its London-Keflavik service after signing a lease agreement with Czech Airlines subsidiary CSA Holidays.

“We are pleased to be working with CSA Holidays and are looking forward to moving the airline into the future with a modern fleet which will provide a better service for our passengers,” said the carrier’s PR manager Heimir Mar Petursson.