Blackpool is to say goodbye to its iconic Golden Mile in a bid to spruce up the towns tawdry image. The town is currently best known for its drunken hen and stag parties, kiss-me-quick hats, fish and chip shops and Blackpool rock. Despite the lure of the fascinating illuminations in autumn, the Golden Mile has definitely seen better days.
The promenade which stretches from the city’s north pier to the south pier is currently undergoing a £100m makeover and the local council has decided that a new name will be in keeping with the renovations.
Council leader peter Callow declared “Our new promenade is going to be world class so we believe it deserves a new title.”
The Golden Mile will be renamed the Queen Elizabeth Promenade and will boast a new wedding venue, outdoor event space called the Tower Festival Headland and new and improved walkways.
Callow also announced that the seaside town will cut the number of lap dancing licences it issues from 12 down to 2 in an effort to keep with the town’s new improved image.
Blackpool first came to life in the late 1800’s and from 1900 to 1950 tourism in Blackpool flourished as northern workers headed to the seaside town for their annual holidays. As the early 60s dawned, business took a turn for the worse as the introduction of package holidays abroad saw British families head for foreign shores in their droves; however Blackpool still claims to have more hotel and bed and breakfast facilities than Portugal.
The world famous Blackpool Tower, Winter Gardens and Pleasure Beach still attract over 10 million tourists to the town every year and the annual illuminations which depict 7 miles of brightly coloured luminosity along the entire sea front, extend the life of the Blackpool holiday season into early November, long after many other seaside resorts have closed.