Legendary football club Real Madrid have teamed up with the Spanish Tourist Office to promote Spain and Madrid as a tourist destination. Footballing giants including Kaka, Cristiano Ronaldo, Casillas and Ramos will all be expected to act as ‘brand ambassadors’ as part of the ‘Visit Spain, Visit Madrid’ campaign, in a three year deal agreed recently.
Tourist authorities are hoping that the world wide audience that the football team attract will promote the country and the region to over 300 million people.
A Spanish Tourist Office spokesperson claimed, “This is a groundbreaking agreement in which both Madrid and Spain will be promoted internationally through one of the most renowned clubs worldwide promoting both tourism brands to all corners of the globe. The agreement, valid for three years, will allow the public institutions to use the main players of the club as ‘Spain and Madrid brand ambassadors’ in various international advertising campaigns. The agreement also provides for the utilisation of advertising space in each of the official matches in the league and the Cup to be held in Santiago Bernabeu Stadium organised by Real Madrid.”
The Spanish giants are managed by Jose Mourinho, often referred to as ‘The Special One’ although it is unclear as to whether he will feature in any of the advertising campaigns.