Take your pick from three sandy beaches
St Vlas has three pristine beaches which are all Blue Flag awarded. The biggest one is located directly in front of St Vlas town. This is a wide, sandy stretch is just under a kilometre long and is the most popular beach with locals and visitors. There's plenty of space to find your own perfect spot and spread out your beach towel, books, bucket and spade. You can also choose to snuggle into one of the comfy beach sofas under a parasol and have a peaceful snooze in the shade.
East Beach, actually located to the south of the town, is smaller and quieter, so you can head here for some really tranquil beach time. While New Beach is an exclusive stretch located on either side of the yacht marina and carries the same air of sleek sophistication. You'll find a hub of smart cocktails bars, upmarket beach bars and sea view restaurants dotted along this stretch, so you won't have far to go for snacks, lunch or a few drinks during your beach days.
There are also plenty of watersports available in St Vlas. You can try jet-skiing, water-skiing and windsurfing, or take the slightly less energetic route with a trip at your own speed on a pedalo.
Browse the designer shops and pick up some souvenirs
You'll find a host of designer shops and boutiques at Diveni Marina, with outlets for high-end fashion, jewellery and accessories, as well as luxury sailing gear. In the old town centre there's also a pedestrian shopping district where you can browse and shop for local handicrafts, ceramics and souvenirs.
Things to see and do in and around St Vlas
The town of St Vlas is named in honour of Saint Blaise who is the patron saint of wool combers, and you can visit the Church of Saint Blaise while you're here. This is a beautiful church with a gleaming golden dome roof and a spectacular interior.
You can take a look at a superb private collection of motorcycles old and new at the Museum of Motorcyles. Set over two floors its carefully preserved original machines are overseen by the collection's friendly owner.
For the kids there's the Black Sam Pirate Ship, a fully functional sailing ship which will take you on a mini-trip around the Black Sea while you try to find the prize in the treasure hunt.
If you want to explore a bit more of Bulgaria you can also take a scenic boat-taxi ride to the nearby historic town of Nessebar as well as Sunny Beach.