British Airways has long been a name that travellers can rely upon to give them among the highest standards of customer service in the competitive world of air travel. Britons seeking cheap holidays have also long been prepared to splash out a bit to enjoy BA’s high standards, so the [...]

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British Airways (BA) has made the most of its illustrious history with its latest advertising campaign.

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BA passengers are faced with the threat of yet more strike action in the New Year, including over the February half-term holidays, after the British Airways’ cabin crew union announced yesterday it will ballot for fresh strikes. Unite said it had ‘no choice’ but to give its members another vote [...]

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British Airways (BA) has recently offered to restore some of the basic travel concessions previously removed from cabin crew following their strike action earlier this year. They hope the olive branch will put an end to the long running and very costly dispute that is ongoing between the cabin crew [...]

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The Travel Industry is being warned not to underestimate the power of Social Media in its marketing strategy. Social networking experts claim that too many industry workers are focusing too hard on the ROI (return on investment) that they expect from social media, however they should be looking beyond this. [...]

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